There is no value for you to invest heavily in your automotive company’s website unless you are committing to practicing good and fruitful SEO for automotive industry practices. Search engine optimization for the automotive industry goes beyond merely embarking on an online presence and entails more than you think.
Want to learn more about establishing an automotive SEO company? Read through our SEO for an automotive industry blueprint!
Why Choose SEO For Automotive Industry?
Typically, automotive SEO services are a rigorous process of developing a tailor-made and reliable site for your dealership. This website features helpful and relevant content and is entirely SEO-optimized through on-page and off-page optimization. It is backed up by link-building to persuade customers to consider you as their optimal and only choice.
SEO for the automotive industry is a must for you, regardless of the scale of your business. Even if you operate on a small scale by running a local workshop, you must reach customers to raise brand awareness and improve sales. The simplest way to do so is via search engine optimization for the automotive industry!
Suppose a resident is looking for a workshop near their area to get some repair work done for their car. When they go on the web to search for “workshops near me,” and you do not show up, you have lost a potential sale! To avert the scenario, it is imperative for your automotive business’s success that it embraces automotive SEO services.
If the situation were reversed and you had been operating as an automotive SEO company, you would have been the one to show up not only in the local area of a potential customer but in many others. Hence, with the forthcoming industry poised to become hyper-competitive, this is the right time for you to be on board with SEO for automotive industry before it is too late.
Benefits of Investing In Automotive SEO Services:
- Those days are long gone when there would be one or two automotive businesses. The onus is on you and not on the customers to actively seek for them. Therefore, simplify your duty by investing in automotive SEO services. Its IT group will take responsibility on your behalf and optimize your website and its featured content such that it will be a hub generating organic traffic, resulting in boosting your sales.
- Again, with the ever-increasing competition and the advent of social media, a customer is likely to sift through your website and other platforms for consolation before paying you a visit in person. However, you have lost a sale if your website lacks customers’ wants. Thus, we will generate content in alignment with a user’s intent to ensure that we convince the user of your expertise and reliability.
- The greatest benefit you can reap from investing in automotive SEO services is amplifying your online presence. Though that is the purpose of SEO, we fulfill this purpose at our company with a slight twist. To increase conversion rates and engagement, we will simply cater to a customer’s needs through content and additional services like eCommerce, helpful blogs, etc.
- When we accurately utilize SEO for the automotive industry, it can become a useful source for generating new leads, which means additional revenue. With search engine optimization for the automotive industry, brand trust, and credibility can be nurtured alongside the user having a convenient and assisting web experience. Consequentially, you are likely to get more people visiting your workshop or car dealership merely based on your website, anticipating the same customer service physically.
Our Complete Strategy For Automotive SEO Services:
First things first – an SEO-friendly Automotive Website
Web Designing
Our primary priority here is to meticulously curate an automotive website, for which we will begin with making a simplistic and responsive web design. We will alter the website according to your requirements, ensuring it appeals to the local demography and attracts local customers needing a car service.
Additionally, the website design will feature social proof, such as reviews and relevant real-time images, to persuade a visitor to come to your outlet and purchase from your array of services. Every design aspect will be constructed per your demands and in consultation with what you expect of your automotive SEO company.
Speed Optimization
In addition to featuring automotive-relevant high-quality and optimized content or meta tags, the website must load quickly. This factor will result in search engine optimization for the automotive industry, getting organic traffic, and eventually ranking on Google page 1.
We would optimize the website speed by eliminating any hurdles in your automotive SEO, such as broken links, cache, large image sizes, unnecessary analytic tags, or social sharing buttons.
Mobile Optimization
Not every customer needing an automotive service will be accessing the web through their laptop. Rather, they may use their mobile phones. Therefore, the automotive website for your company must be mobile-friendly and optimized. Otherwise, you will lose many people who could have been your potential clients.
This will only happen once the website is mobile-friendly. For this, we will cater to you by making a responsive web design such that upon loading, it can adjust and fit onto any screen size, whether a smartphone or a MacBook.
Great Server Hosting
The server will decide the website’s fate, and it is where the copies and files of a website are stored so they are available to the wider public later. There are hundreds and thousands of server options. Still, our company only chooses to base your automotive SEO company’s site on that server, which is efficient and hassle-free in its functioning.
We will connect your website to a CDN (Content Delivery Network) server, which connects servers in various geographical regions. Hence, the website speed remains uncompromised, and no matter where an individual is searching for you, your content for them will load quickly.
Attractive Landing Pages
A landing page for an automotive SEO company is a standalone page that is specific and prompt, created to direct a website visitor’s focus only toward the service you are offering. They are like a one-way street that provides visitors with a compelling, focused experience. A Landing page is where an individual will directly “land” after clicking on an ad from Google, YouTube, email, Twitter, Instagram, or anywhere else on the internet. In SEO for the automotive industry, we will guarantee to make your landing page more transparent and meaningful by only showing them one thing- your automotive services and no other distractions.
Additional Services Section
The customer must know if you are a business offering more than just a single service. SEO for the automotive industry can make your additional services look more attractive and compelling by employing multiple strategies such as clear CTA’s. CTA, known as call-to-action, aids a user in navigating to their next step. After considering your additional services, we will strategically add them to SEO for the automotive industry.
For example, if you are also importing spare car parts globally, we will mindfully incorporate an element of eCommerce into your website. You do not have to worry about product descriptions and picture optimization. Our well-trained and well-suited writers can handle the job appropriately and ensure the pictures become one aspect of your business to achieve a Google ranking.
Using CTA’s for search engine optimization for the automotive industry is a shortcut for revving up your marketing strategies and acquiring a competitive edge. Additionally, to make you further stand out amongst the competition, we can directly reach out to a user’s informational search intent whereby they are looking for automotive solutions.
By producing helpful blogs or video content demonstrating what these blogs narrate, you can distinctly market yourself and quietly advocate for being a reliable and trustworthy automotive business.
We will decide whatever goes on the automotive SEO company’s website or the topics covered in the helpful blogs according to your preference. You can also consult our market expert writers free of cost. They not only possess digital marketing knowledge but also have strong affiliations with the automotive industry.
Comprehensive Keyword Research (Essential For Automotive SEO)
Although, optimizing the content is necessary before choosing the right keywords. Keyword research is one of the most demanding aspects of automotive SEO services as it requires the researcher to indulge in a user’s intent and the keywords that would be less challenging to rank.
Our Plan For SEO For Automotive Industry
Our devised plan for your automotive SEO company is an all-hands-on-deck approach. We will be delving into researching and creating content on all three kinds of keywords, which are navigational, transactional, and informational. The three types of keywords represent the different needs of a potential customer that SEO for automotive industry will tackle for you.
Considering that automotive businesses are on the rise and the market is highly competitive, especially in densely populated areas like cities, we want you to be known by the locals. Therefore, prioritizing long-tail keywords to achieve this target is at the top of our plan. We aim to begin with long-tail keywords in the initial stages of your acquisition of automotive SEO services from us because these keywords have a notably lower search volume compared to other keywords. Nevertheless, when we continuously use them to generate content and publish regularly, long-tail keywords will suffice to bring in a ranking for you, enhance your presence, and gain significant organic traffic.
Again, according to the intent we are working on, our writers will find suitable long-tail keywords.
- Navigational keyword examples: “Toyota showrooms near me,” “best local car fix workshops.”
- Transactional keyword examples: “buy Audi A3 headlights,” “buy the best gear set for Honda.”
- Informational keyword examples: “how to change car oil,” “how to prevent oil leakage in Benz.”
Automotive SEO Company Content Strategy
At Its IT Group, we believe in holistic and dynamic content strategies that focus on and contain problem-solving techniques yet also shed light on the marketing aspect of SEO for automotive industry. Therefore, our content strategy for you purchasing automotive SEO services from us is one step ahead of our keyword research plan and is essentially building up on the keywords and producing content.
Nonetheless, we do not mean to imply that there will be a lack of creativity or personalization in the content. Having highlighted the importance of intent, every piece of content we curate for your automotive business will specifically target one of the three users’ search intents.
For instance:
- Transactional long-tail keyword content will be a platform to showcase your eCommerce shop so you can sell to the customers without them having to visit your outlet. Here, our writers will write brief yet captivating product descriptions, fully describing the product and optimizing the image so that it can rank and reach a broader audience.
- Informational long-tail keyword content can be either targeted in helpful blogs or videos. Either embodiment of the content will feature a marketing perspective in search engine optimization for the automotive industry. By providing automotive solutions to your customers, we will simultaneously advocate to them, indirectly convincing them and shifting their direction towards seeking your help instead of attempting to troubleshoot independently.
- Navigational long-tail keyword content aims to derive the spotlight solely on your automotive company. But how does Its IT Group do that? We illustrate your expertise in the generated content across all platforms. Our focus is on your business’s website and other operational social media platforms. The team of writers to whom we delegate the task of content production are apt and versatile- they know how to transition their writing style from writing blogs for a website to posting catchy captions on Instagram.
Content Optimization
We will optimize all the content published on your automotive SEO company website to meet the standards of EEAT: experience, expertise, authoritativeness, and trustworthiness, which will assist the visitors and Google itself in recognizing the content as credible.
Similarly, the aim is to work with a handful of keywords and delve into profundity to define SEO for the automotive industry’s topical authority, where your website will be the go-to informational hub for any individual who demands relevant and differing information. Therefore, instead of covering a narrow range of keywords, a broad range of keywords will be covered, meaning further sub-topics of every keyword. Additionally, this content will be a methodology for gaining high-quality natural backlinks from other websites.
In SEO for the automotive industry, it is fundamental for your website to appeal to the readers so that they can identify you as knowledgeable and your services as dependable and attested in the field. To further the content’s credibility, we add high-authority sites as links in the posts to well-established associations.
Optimizing Google My Business Profile For Local Search:
A way to attract new and more customers is through the optimization of Google My Business Profile (GMB). GMB is a free tool that permits every business to take charge of how their business is represented and appears on Google Search and Maps. Through the help of GMB, you can post updates, connect with customers, list your services, promote special offers, feature blog articles and events, and answer frequently asked questions.
For SEO for automotive industry, you must create, enhance, and regularly update your GMB profile. We optimize GMB automotive SEO company by ensuring NAP, making your practice’s name, office’s physical address, and in-use phone number apparent on every web page listing your automotive services. The NAP is also posted and kept consistent with every web page’s footer as a part of the structure.
Following is what we will list in your search engine optimization for automotive industry GMB profile:
Hours Of Operation
The time you will be available to deal with clients, any special hours on weekends, days of the week that the showroom or the workshop remains closed, holidays, and special offers.
Physical Address
The location of your automotive business’s outlet and your contact information. Physical addresses will be linked with Google Maps so people can easily navigate to your showroom’s door.
Automotive Services
GMB has an option that allows businesses to provide brief details about their services, such as imported spare parts, mechanic services, and carwash services.
Other add-ons that, with your choice, can be added to the optimization of your SEO for an automotive GMB are:
Business Description
A strong and capturing business description elaborating on your services will be present. It will be an opportunity to bring to light any expertise that gives you an advantage over competitor showrooms or mechanics in the field.
You should not confuse the business description with automotive services, as you only list the latter, but provide some detail with the former.
Optimization of Automotive Pictures
Pictures are always straightforward portrayals that need no comprehension if they are fully optimized. To your GMB, we can add pictures of your outlet, the staff, or satisfied customers so the incoming people know what to expect from you.
Acquiring Industry Relevant Backlinks:
Last but not least, in SEO for automotive industry, your website must acquire backlinks to rank. Backlinks are links from another website that serve as referrals, endorsing your website as credible and trustworthy, leading to a higher ranking in search results.
Thus, automotive SEO company websites need to gain high-quality backlinks. Considering backlinks, we focus on quality and not quantity. Multiple backlinks from low Domain Authority websites will have futile results. On the contrary, a single backlink from a relevant, high-quality website with an increased DA can yield rather fruitful results, attracting hundreds of visitors to your website.
Linking building, though, is one of the most challenging aspects of the best SEO for automotive industry, but with our dedicated team’s mastermind plan, we have it all sorted out for you. Primarily, at its IT Group, we use three ways to acquire backlinks for automotive SEO companies.
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Broken Link Opportunities
Broken link building is a tactic that uses all those broken web pages that are not functional anymore and display a 404 error. Often, competitors unknowingly use such pages as links; long after using them, the link starts showing an error.
Either way, we will be taking advantage of broken links, and the idea here is to send visitors not to a dead resource but to a performing webpage. Our strategy includes first identifying all the pages with a broken backlink by searching for the keyword or sifting through the competitor’s website.
Then, further vetting the link for its quality, attempting to replicate the content’s link with our relevant automotive information, and, at last, doing outreach. Here, we will engage with potential webpages, convincing them to give our automotive SEO company a backlink.
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Guest Posting
Guest posting is another strategic marketing methodology that involves drafting articles for other websites in exchange for valuable backlinks and promoting your website. This methodology will work best with websites that agree to provide us with high-quality nofollow or dofollow backlinks for our automotive SEO.
Although nofollow does not add any value to articles or impact ranking, it is still useful for automotive SEO marketing.
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Social Bookmarking
Social bookmarking is an off-page SEO technique that effectively and efficiently promotes content and amplifies a website’s traffic. This technique helps bring together a community interested in sharing or exchanging relevant backlinks to aid search engine rankings.
Using social bookmarking in SEO for automotive industry makes finding relevant content easier as all the information is curated and shared in one place, eliminating the need to visit multiple websites to obtain backlinks.
The Off-page SEO team at our company proficiently conducts outreach, with every member having the skills to conduct an outreach campaign for backlinks through backlink reports. They do this only with websites that hold relevance in the same automotive niche, are high-quality, and have topical authority.